turf

Terms

Effective 1 September 2026

These are the terms for using the Turf website, the free scan, and the signed-in dashboard. Using either means you agree to them.

What Turf is

A weekly, or on-demand, read of how a business stands on Google: its local-pack rank for a real search, its reviews, and named or nearby competitors, written up in plain English and delivered by email.

The free plan is one scan, with no account, reading one listing you provide. The paid plan is an ongoing weekly read for each client you add to your dashboard, under your own name once you set up brand assets.

What it does, honestly

Rank is real, never invented. It comes from an actual Google Maps search Turf runs at the time of your read. If a listing does not appear anywhere in the results checked, we say exactly that rather than guessing a number.

Data reflects Google at the moment of the read. Google's own listings and rankings can change for reasons entirely outside Turf's control, and a later check can come back different through no fault of the business or of Turf.

Turf does not promise a business outcome. It reports what changed. It does not promise that rank will improve, that reviews will grow, or that reading it will bring in new customers, and it is not a substitute for professional marketing advice.

Turf reads. It does not write. It does not post to, or otherwise edit, any Google Business Profile, and it does not check name, address or phone consistency across other directories. It only ever reads the public listing data you point it at.

The free plan

One scan, no account required. Reads the one listing you provide, plus the nearest listings in the same category, chosen by distance rather than by you. Sent once, to the email you give us. Carries Turf's own name and colours, not yours.

The paid plan

Clients on your dashboard are read every week, on the day and in the timezone you choose, and priced per client per the table on the pricing section of the site: billed monthly, in rupees, no setup fee, no annual commitment.

Payment collection is not yet automated online. While that is being built, billing for a paid account is arranged directly rather than charged automatically, and this page will be updated once that changes.

Brand assets

Available on the paid plan, applied to the digest emails your clients receive. You are responsible for having the right to use any name, logo, or colour you set here. If a chosen colour is too pale to read comfortably, Turf uses plain ink for the text instead and keeps your colour for the rule alone, so a low-contrast choice never reaches a client as an unreadable email.

Using it fairly

Add listings you have a genuine reason to look up, your own business or a client relationship you manage. Named competitor listings are used only to build the comparison you asked for, nothing else.

Cancelling

Removing a client from your register stops its future weekly reads immediately. To close your account entirely, write to hello@turf.agentminds.ai.

No warranty

Turf is provided as it stands. We work to keep every read accurate against the data available at the time, but we do not guarantee uninterrupted service, since Turf depends on other companies' systems (Google, Apify, Anthropic, Resend) that can each have outages outside our control.

To the extent the law allows, Turf's liability for any claim arising from your use of it is limited, and Turf is not liable for indirect or consequential loss.

Changes to these terms

If these change, the date at the top will change with them, and we will say plainly what changed.

Governing law

These terms are governed by the laws of India, and by the courts of Bangalore, Karnataka.

Contact

AgentMinds, the team behind Turf, Palm Meadows, Bangalore, 560066. Reach us at hello@turf.agentminds.ai for anything on this page.